Today, I was driving to workplace. Enroute, while glancing at advertisements, I narrowly missed hitting a pedestrian. The lady crossing the road stopped and was looking at me, whereas I was watching billboard located at height, thereby missing the road view totally. It is mistake on my part. I also felt like there should not be any distraction to the drivers. Drivers should concentrate on the road traffic and possibly these billboards for others in the vehicles. Else, there can be accidents or near miss incidents like I had today.